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Featured Articles
Ad Creative
February 11, 2025
The Double CTA Strategy: How We're Transforming Client Ad Performance in 2025 🎯
From sky-high CPAs to record-breaking ROAS: Learn the exact CTA framework we're using to transform our clients' ad performance in 2025. Our two-touch strategy is cutting through AI noise and delivering real results.
Ad Campaigns
January 27, 2025
Mobile App Install Campaigns: A Guide for 2025
Learn how to launch effective mobile app install campaigns in 2025 by leveraging platforms like Meta's Facebook, Instagram, Threads, Google Ads, TikTok, Twitter, Snapchat, Pinterest, and LinkedIn. Uncover strategies to target specific demographics, boost downloads, and maximize your app's success in a competitive market.
Everything
Strategy
Advertising
Ad Creative
ASO
ASA
App Creative
Ad Creative
February 11, 2025
The Double CTA Strategy: How We're Transforming Client Ad Performance in 2025 🎯
From sky-high CPAs to record-breaking ROAS: Learn the exact CTA framework we're using to transform our clients' ad performance in 2025. Our two-touch strategy is cutting through AI noise and delivering real results.
App Store Optimization
January 28, 2025
The Best Mobile App Marketing Agencies in North America
Looking for the best mobile app marketing agency in North America? In this article, we cover the leading agencies for 2025, including their core services, standout features, and ideal clients. Whether you’re a startup or an enterprise, these agencies are experts in app visibility, user acquisition, and delivering results.
Ad Campaigns
January 27, 2025
Mobile App Install Campaigns: A Guide for 2025
Learn how to launch effective mobile app install campaigns in 2025 by leveraging platforms like Meta's Facebook, Instagram, Threads, Google Ads, TikTok, Twitter, Snapchat, Pinterest, and LinkedIn. Uncover strategies to target specific demographics, boost downloads, and maximize your app's success in a competitive market.
Strategy
January 6, 2025
Understanding the Costs of Mobile App Install and Event-Based Campaigns in 2025
Understand the costs involved in mobile app marketing campaigns in 2025. This guide covers budget planning for install campaigns, event-based promotions, and proven strategies to optimize your marketing spend while maximizing ROI.
App Store Optimization
January 1, 2025
The Ultimate Guide to App Store Optimization in 2025
Understand what App Store Optimization (ASO) is, why it matters, and how to implement it effectively in 2025. Learn actionable strategies to improve your app’s visibility, attract more downloads, and enhance user engagement in a competitive marketplace.
Ad Campaigns
August 15, 2024
Connecting Kochava to Ad Platforms
Enhance your mobile app marketing strategy by integrating Kochava with leading ad platforms such as Meta, Google, X (Twitter), and Apple Search Ads. This guide provides step-by-step instructions to help you set up integrations, optimize campaigns, and effectively measure performance for better ROI.
Ad Campaigns
July 15, 2024
Integrating AppsFlyer for Campaign Optimization: A Complete Guide
Boost your mobile app marketing by integrating AppsFlyer with leading platforms such as Meta, Google, Apple Search Ads, and X Ads. This guide provides step-by-step instructions to set up, track performance, and optimize your campaigns for improved results and ROI.
Ad Campaigns
June 1, 2024
Integrating Adjust for Campaign Optimization
Boost your mobile app marketing strategy by integrating Adjust with top ad platforms such as Meta, Google Ads, Apple Search Ads, and X Ads. This comprehensive guide provides step-by-step instructions for setup, optimization, and advanced tracking to achieve better campaign performance and ROI.
Strategy
May 15, 2024
Introduction to Adapty: A Comprehensive In-App Subscription Management Solution
Explore how Adapty empowers app developers with advanced subscription management, real-time analytics, and no-code paywall creation. Learn how to optimize pricing, track performance, and scale your app’s revenue with ease using Adapty’s comprehensive tools.
Ad Campaigns
May 1, 2024
Step-by-Step Guide to Integrating Branch for Enhanced Campaign Tracking
Enhance your mobile app marketing strategy by integrating Branch with platforms such as Meta, Google Ads, Apple Search Ads, and X Ads. This guide provides step-by-step instructions to help you set up, track, and optimize your campaigns for improved performance and results.
Ad Campaigns
April 15, 2024
Singular: Comprehensive Review of Features, Pricing, and Use Cases
Explore how Singular's cutting-edge marketing analytics and mobile attribution tools can improve your app's performance and ROI. This guide highlights its key features, pricing options, and practical use cases to help you achieve marketing success.
App Store Optimization
April 1, 2024
In-Depth Review of Sensor Tower: Features, Pricing, and Use Cases
Learn how Sensor Tower's advanced analytics and market intelligence tools can help your business thrive in the competitive mobile app industry. This guide covers its key features, pricing plans, and practical use cases to help you optimize your app's performance and drive growth effectively.
App Store Optimization
March 1, 2024
Comprehensive Guide to App Radar: Features, Pricing, and Use Cases
Discover how App Radar's advanced ASO tools and AI-driven insights can improve your app's performance. This guide covers key features, pricing, and use cases to help you maximize app store visibility and drive more downloads.
App Store Optimization
February 1, 2024
AppTweak Overview: Features, Pricing, and Plans
Learn how AppTweak’s cutting-edge ASO tools, including the Scale and Enterprise plans, can elevate your app’s visibility and optimize performance. This overview highlights key features, pricing, and how these solutions are tailored for ambitious teams and large enterprises aiming for growth.
Strategy
December 1, 2023
What is an MMP? Understanding Mobile Measurement Partners
Discover how Mobile Measurement Partners (MMPs) are transforming mobile app analytics by providing actionable insights into user behavior and campaign performance. This guide highlights leading MMPs like AppsFlyer, Adjust, Branch, Kochava, Tenjin, and CleverTap, and explains how they help optimize user acquisition, retention, and ROI.
Strategy
September 1, 2023
Effective Strategies for User Acquisition in Mobile App Marketing
User acquisition is essential for the success of your mobile app marketing efforts. Discover effective strategies and actionable tactics to attract, engage, and grow your user base, setting your app up for long-term success.
Strategy
January 6, 2025
Understanding the Costs of Mobile App Install and Event-Based Campaigns in 2025
Understand the costs involved in mobile app marketing campaigns in 2025. This guide covers budget planning for install campaigns, event-based promotions, and proven strategies to optimize your marketing spend while maximizing ROI.
Strategy
May 15, 2024
Introduction to Adapty: A Comprehensive In-App Subscription Management Solution
Explore how Adapty empowers app developers with advanced subscription management, real-time analytics, and no-code paywall creation. Learn how to optimize pricing, track performance, and scale your app’s revenue with ease using Adapty’s comprehensive tools.
Strategy
December 1, 2023
What is an MMP? Understanding Mobile Measurement Partners
Discover how Mobile Measurement Partners (MMPs) are transforming mobile app analytics by providing actionable insights into user behavior and campaign performance. This guide highlights leading MMPs like AppsFlyer, Adjust, Branch, Kochava, Tenjin, and CleverTap, and explains how they help optimize user acquisition, retention, and ROI.
Strategy
September 1, 2023
Effective Strategies for User Acquisition in Mobile App Marketing
User acquisition is essential for the success of your mobile app marketing efforts. Discover effective strategies and actionable tactics to attract, engage, and grow your user base, setting your app up for long-term success.
Ad Campaigns
January 27, 2025
Mobile App Install Campaigns: A Guide for 2025
Learn how to launch effective mobile app install campaigns in 2025 by leveraging platforms like Meta's Facebook, Instagram, Threads, Google Ads, TikTok, Twitter, Snapchat, Pinterest, and LinkedIn. Uncover strategies to target specific demographics, boost downloads, and maximize your app's success in a competitive market.
Ad Campaigns
August 15, 2024
Connecting Kochava to Ad Platforms
Enhance your mobile app marketing strategy by integrating Kochava with leading ad platforms such as Meta, Google, X (Twitter), and Apple Search Ads. This guide provides step-by-step instructions to help you set up integrations, optimize campaigns, and effectively measure performance for better ROI.
Ad Campaigns
July 15, 2024
Integrating AppsFlyer for Campaign Optimization: A Complete Guide
Boost your mobile app marketing by integrating AppsFlyer with leading platforms such as Meta, Google, Apple Search Ads, and X Ads. This guide provides step-by-step instructions to set up, track performance, and optimize your campaigns for improved results and ROI.
Ad Campaigns
June 1, 2024
Integrating Adjust for Campaign Optimization
Boost your mobile app marketing strategy by integrating Adjust with top ad platforms such as Meta, Google Ads, Apple Search Ads, and X Ads. This comprehensive guide provides step-by-step instructions for setup, optimization, and advanced tracking to achieve better campaign performance and ROI.
Ad Campaigns
May 1, 2024
Step-by-Step Guide to Integrating Branch for Enhanced Campaign Tracking
Enhance your mobile app marketing strategy by integrating Branch with platforms such as Meta, Google Ads, Apple Search Ads, and X Ads. This guide provides step-by-step instructions to help you set up, track, and optimize your campaigns for improved performance and results.
Ad Campaigns
April 15, 2024
Singular: Comprehensive Review of Features, Pricing, and Use Cases
Explore how Singular's cutting-edge marketing analytics and mobile attribution tools can improve your app's performance and ROI. This guide highlights its key features, pricing options, and practical use cases to help you achieve marketing success.
Ad Creative
February 11, 2025
The Double CTA Strategy: How We're Transforming Client Ad Performance in 2025 🎯
From sky-high CPAs to record-breaking ROAS: Learn the exact CTA framework we're using to transform our clients' ad performance in 2025. Our two-touch strategy is cutting through AI noise and delivering real results.
App Store Optimization
January 28, 2025
The Best Mobile App Marketing Agencies in North America
Looking for the best mobile app marketing agency in North America? In this article, we cover the leading agencies for 2025, including their core services, standout features, and ideal clients. Whether you’re a startup or an enterprise, these agencies are experts in app visibility, user acquisition, and delivering results.
App Store Optimization
January 1, 2025
The Ultimate Guide to App Store Optimization in 2025
Understand what App Store Optimization (ASO) is, why it matters, and how to implement it effectively in 2025. Learn actionable strategies to improve your app’s visibility, attract more downloads, and enhance user engagement in a competitive marketplace.
App Store Optimization
April 1, 2024
In-Depth Review of Sensor Tower: Features, Pricing, and Use Cases
Learn how Sensor Tower's advanced analytics and market intelligence tools can help your business thrive in the competitive mobile app industry. This guide covers its key features, pricing plans, and practical use cases to help you optimize your app's performance and drive growth effectively.
App Store Optimization
March 1, 2024
Comprehensive Guide to App Radar: Features, Pricing, and Use Cases
Discover how App Radar's advanced ASO tools and AI-driven insights can improve your app's performance. This guide covers key features, pricing, and use cases to help you maximize app store visibility and drive more downloads.
App Store Optimization
February 1, 2024
AppTweak Overview: Features, Pricing, and Plans
Learn how AppTweak’s cutting-edge ASO tools, including the Scale and Enterprise plans, can elevate your app’s visibility and optimize performance. This overview highlights key features, pricing, and how these solutions are tailored for ambitious teams and large enterprises aiming for growth.
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