Key Features of Singular

Mobile Attribution

Singular excels in mobile attribution by offering highly configurable settings for tracking across various channels and platforms. It supports multi-touch attribution, SKAdNetwork attribution for iOS, and cross-device attribution, ensuring that every user interaction is accurately recorded and analyzed. This helps marketers understand the full customer journey and optimize their marketing spend effectively.

Marketing Analytics

Singular provides a robust analytics suite that aggregates data from all marketing channels into a single platform. The tool allows for deep analysis with customizable dashboards, enabling users to track KPIs like ROI, cost-per-install (CPI), and customer acquisition cost (CAC). Singular’s analytics capabilities are enhanced by its data connectors, which integrate with various ad networks and platforms, ensuring that all relevant data is captured and reported accurately.

Fraud Prevention

To protect marketing budgets, Singular includes a comprehensive fraud prevention suite. This feature employs over 50 detection methods to identify and block fraudulent activity before it affects your reports, ensuring that your marketing data remains accurate and your budget is used effectively​.

Creative Analytics

Singular also offers advanced creative analytics, which provide insights into the performance of different ad creatives across campaigns. This feature is crucial for marketers looking to optimize ad content, as it highlights which creatives are driving the most engagement and conversions​.

Cost Aggregation and ROI Reporting

One of Singular's standout features is its ability to combine attribution data with cost aggregation. This integration allows businesses to see a complete picture of their marketing performance, with granular insights into ROI at the source, campaign, creative, and keyword levels. This helps marketers make data-driven decisions that lead to incremental performance improvements.

Pricing

Singular offers a variety of pricing plans tailored to different business needs. The platform provides a free plan with limited features, suitable for teams just starting to scale their marketing efforts. For more advanced features, including premium analytics and attribution, pricing is custom-based and designed for rapidly growing or large enterprises. Singular also offers a free trial, allowing businesses to test the platform before committing.

Use Cases

Singular is ideal for:

• Enterprise Marketing Teams: Utilize comprehensive attribution and analytics to optimize cross-channel campaigns and maximize marketing ROI.
• App Developers: Track user acquisition and engagement across multiple platforms, ensuring accurate attribution and effective budget allocation.‍
• Performance Marketers: Leverage fraud prevention and detailed cost reporting to enhance campaign performance and eliminate wasted spend.

Verdict

Singular stands out as a powerful tool for businesses looking to enhance their marketing analytics and attribution capabilities. With its extensive features, including cross-platform attribution, fraud prevention, and granular ROI reporting, Singular empowers marketers to make informed decisions that drive growth. Whether you're a small business or a large enterprise, Singular offers the tools you need to optimize your marketing efforts and achieve better results.