Key Features of Singular

Mobile Attribution

Singular excels in mobile attribution by offering highly configurable settings for tracking user interactions across various channels and platforms. Key features include:

• Multi-Touch Attribution: Tracks every touchpoint in the customer journey for more accurate credit assignment.
• SKAdNetwork Attribution: Provides seamless support for iOS campaigns, ensuring compliance with Apple’s privacy framework.
• Cross-Device Attribution: Connects user actions across multiple devices for a unified customer journey view.

These features enable marketers to optimize their marketing spend while gaining deeper insights into the full customer journey.

Marketing Analytics

Singular’s robust analytics suite aggregates data from all marketing channels into a single platform, making it easier to analyze performance metrics. Highlights include:

• Customizable Dashboards: Track KPIs like ROI, cost-per-install (CPI), and customer acquisition cost (CAC) in a format tailored to your needs.
• Data Connectors: Seamlessly integrate data from multiple ad networks and platforms for accurate reporting.
• Deep Analysis: Gain actionable insights into campaign performance with granular, real-time analytics.

This centralization ensures marketers can make data-driven decisions based on comprehensive, accurate insights.

Fraud Prevention

To safeguard marketing budgets, Singular offers an advanced fraud prevention suite that:

• Detects and Blocks Fraud: Uses over 50 detection methods to identify and eliminate fraudulent activity before it impacts reports.
• Protects Data Integrity: Ensures all metrics and reports are accurate by filtering out invalid interactions.

By minimizing fraudulent activity, marketers can maximize their budgets and focus on genuine, high-performing campaigns.

Creative Analytics

Singular’s creative analytics provide detailed insights into the performance of ad creatives across campaigns. Benefits include:

• Performance Insights: Identify which creatives drive the most engagement, installs, and conversions.
• Optimization Opportunities: Refine ad content based on data-driven insights to improve results.

This feature is particularly valuable for marketers aiming to optimize their ad content and improve overall campaign performance.

Cost Aggregation and ROI Reporting

One of Singular’s standout features is its ability to combine attribution data with cost aggregation. Key capabilities include:

• Granular Insights: Analyze ROI at the source, campaign, creative, and keyword levels.
• Holistic Performance View: Gain a complete picture of marketing performance by unifying cost data with attribution metrics.
• Incremental Improvements: Make informed decisions to continuously improve marketing performance.

This integration empowers marketers to make smarter investments and drive incremental growth.

Pricing

Singular offers flexible pricing options tailored to businesses of all sizes:

• Free Plan: Provides limited features, ideal for teams just beginning to scale their marketing efforts.
• Custom Plans: Designed for rapidly growing businesses and large enterprises, offering premium analytics, advanced attribution, and fraud prevention tools.
• Free Trial: Businesses can test Singular’s platform before committing to a paid plan.

For detailed pricing, businesses can contact Singular for a tailored solution based on their needs.

Use Cases

Enterprise Marketing Teams

Leverage Singular’s cross-channel attribution and analytics to optimize large-scale campaigns and maximize ROI.

App Developers

Track user acquisition and engagement across platforms, ensuring accurate attribution and effective budget allocation for growth.

Performance Marketers

Utilize fraud prevention tools and granular cost reporting to eliminate wasted spend and boost campaign efficiency.

Conclusion

Singular stands out as a comprehensive solution for businesses seeking to enhance their marketing analytics and attribution capabilities. With features like cross-platform attribution, fraud prevention, and granular ROI reporting, Singular empowers marketers to make smarter, data-driven decisions that drive growth.

Whether you’re a small team scaling up or a large enterprise managing complex campaigns, Singular provides the tools and insights needed to optimize your marketing efforts and achieve measurable results in a competitive landscape.