Why Use Adjust?

Adjust offers a powerful suite of tools that provide insights into user behavior, campaign performance, and attribution across various channels. By integrating Adjust with your ad platforms, you gain the ability to track key metrics such as installs, in-app events, and revenue, which are essential for fine-tuning your marketing strategies.

Pre-Integration Checklist

Before starting the integration process, ensure that:

• The Adjust SDK is implemented in your app.
• You have administrative access to both Adjust and the ad platforms.
• Your campaigns are set up and running on the respective platforms.

Integrating Adjust with Meta Ads

Setup Process

1. Access Partner Settings: In Adjust, navigate to “Collaborate” > “Active Integrations” and select Meta Ads.
2. Data Sharing: Enter your Facebook Developer App ID in Adjust to enable data sharing with Meta. You can also provide a decryption key for enriched raw data, especially for Android campaigns.
3. Event Mapping: Map in-app events in Adjust to Meta’s standard or custom events for accurate tracking and optimization. This is crucial for event-based bidding and performance measurement in Meta Ads.

Advanced Features

• Advanced Matching: Use Adjust’s advanced matching to forward hashed user data (e.g., email, phone number) to Meta for better audience targeting and measurement.
• Deep Linking: Integrate deep links within Meta campaigns using Adjust links or universal links, ensuring seamless user redirection whether the app is installed or not.

Connecting Adjust to Google Ads

Google Ads Integration Steps

1. Link Accounts: In Adjust, select Google Ads under “Collaborate” > “Active Integrations” and enter your Google Ads Link ID to establish the connection.
2. Enable Data Sharing: Configure Adjust to send all relevant data, including in-app revenue and event parameters, to Google Ads for better attribution and optimization.
3. Event and Parameter Mapping: Automatically map Adjust events to Google Ads events or customize them as needed. Adjust also allows you to map specific parameters from your SDK to Google’s system for enhanced data sharing.

Optimization and Reporting

Adjust supports Google’s attribution methods, including the use of the Google Click Identifier (gclid) and, on iOS, the gbraid parameter for privacy-compliant attribution. This setup ensures that all user interactions are accurately tracked and attributed, even when device-level data is unavailable.

Apple Search Ads Integration

Setting Up Apple Search Ads

1. API Credentials: Obtain your Apple Search Ads API credentials and input them into Adjust under the “Collaborate” tab.
2. Enable Attribution: Set up Adjust to receive attribution data from Apple Search Ads. This includes configuring event mappings to track key performance metrics like installs and in-app events.

Advanced Optimization

• Cost Data Integration: With Adjust’s integration, you can track cost, clicks, and impressions directly from Apple Search Ads, allowing for detailed performance analysis and budget optimization.
• Multi-Touch Attribution: Use Adjust to implement multi-touch attribution models, providing a comprehensive view of how Apple Search Ads contribute to your overall marketing efforts.

Integrating Adjust with X Ads (Formerly Twitter Ads)

Setup Process

1. Partner Configuration: In Adjust, go to “Collaborate” > “Active Integrations” and select X Ads. Log in with your X Ads account and authorize Adjust to manage your campaign data.
2. Attribution Windows: Set click-through and view-through attribution windows in Adjust to match your X Ads campaign settings, ensuring accurate attribution of installs and other key events.

Advanced Features

• Re-engagement Tracking: Adjust allows you to track re-engagements by setting specific lookback windows for both click-through and view-through attributions, providing insights into user behavior over time.
• In-App Event Postbacks: Map your in-app events in Adjust to X Ads events to measure and optimize post-install actions like purchases or sign-ups.

Leveraging Multi-Touch Attribution with Adjust

Adjust’s multi-touch attribution capabilities allow you to track the entire customer journey, attributing credit to all relevant touchpoints. This holistic approach is crucial for understanding the impact of each marketing effort and refining your strategy to target high-value users effectively.

Best Practices for Adjust Integration

• Consistency in Data Sharing: Ensure uniformity in naming conventions and data sharing settings across all platforms to streamline reporting and analysis.
• Regular Syncing and Updates: Keep your Adjust setup in sync with the latest updates from ad platforms to maintain accurate attribution.
• Continuous Monitoring and Optimization: Use Adjust’s real-time data to monitor campaign performance and make data-driven decisions for ongoing optimization.

Conclusion

Integrating Adjust with major ad platforms like Meta, Google Ads, Apple Search Ads, and X Ads is essential for optimizing your mobile app marketing campaigns. By following this detailed guide, you can ensure accurate tracking, leverage valuable insights, and ultimately, achieve better marketing results.