Why Use Adjust?

Adjust is a robust mobile attribution and analytics platform that provides marketers with the tools needed to measure and optimize campaign performance across various channels. By integrating Adjust with your ad platforms, you can track essential metrics such as:

• Installs
• In-App Events
• Revenue

These insights allow you to fine-tune your marketing strategies, improve targeting, and maximize ROI.

Pre-Integration Checklist

Before integrating Adjust with your ad platforms, ensure the following:

• Adjust SDK Implementation: The Adjust SDK must be integrated into your app.
• Administrative Access: You have admin access to both Adjust and the ad platforms.
• Active Campaigns: Campaigns must already be set up and running on the respective platforms.

Integrating Adjust with Ad Platforms

1. Integrating Adjust with Meta Ads

Setup Process

• Access Partner Settings: Log in to Adjust, navigate to Collaborate > Active Integrations, and select Meta Ads.
• Data Sharing: Enter your Facebook Developer App ID in Adjust to enable data sharing with Meta. For Android campaigns, provide a decryption key to enrich raw data.
• Event Mapping: Map in-app events in Adjust to Meta’s standard or custom events. This ensures accurate tracking and optimization for event-based bidding.

Advanced Features

• Advanced Matching: Use Adjust’s advanced matching to share hashed user data (e.g., email or phone number) with Meta for better audience targeting and measurement.
• Deep Linking: Implement deep links or universal links through Adjust to redirect users seamlessly, regardless of whether the app is installed.

2. Connecting Adjust to Google Ads

Google Ads Integration Steps

• Link Accounts: In Adjust, go to Collaborate > Active Integrations, select Google Ads, and input your Google Ads Link ID to establish the connection.
• Enable Data Sharing: Configure Adjust to send relevant data, such as in-app revenue and event parameters, to Google Ads for attribution and optimization.
• Event and Parameter Mapping: Automatically map Adjust events to Google Ads events or customize mappings as needed. Adjust also supports mapping SDK parameters to Google Ads for enhanced tracking.

Optimization and Reporting

Adjust supports Google’s attribution methods, including:

• Google Click Identifier (gclid)
• gbraid parameter for iOS

These ensure privacy-compliant attribution and accurate tracking, even in scenarios where device-level data is unavailable.

3. Apple Search Ads Integration

Setting Up Apple Search Ads

• API Credentials: Retrieve your Apple Search Ads API credentials and input them into Adjust under the Collaborate tab.
• Enable Attribution: Set up Adjust to receive attribution data from Apple Search Ads. Configure event mappings to track installs and in-app events effectively.

Advanced Optimization

• Cost Data Integration: Track cost, clicks, and impressions directly from Apple Search Ads to perform detailed performance analysis and budget optimization.
• Multi-Touch Attribution: Leverage Adjust’s multi-touch attribution to understand how Apple Search Ads contribute to your broader marketing strategy.

4. Integrating Adjust with X Ads (Formerly Twitter Ads)

Setup Process

• Partner Configuration: In Adjust, navigate to Collaborate > Active Integrations, then select X Ads. Log in with your X Ads account and authorize Adjust to manage campaign data.
• Attribution Windows: Set click-through and view-through attribution windows in Adjust to align with your X Ads campaign goals.

Advanced Features

• Re-engagement Tracking: Track re-engagements by configuring specific lookback windows for both click-through and view-through attributions.
• In-App Event Postbacks: Map your in-app events in Adjust to X Ads events, enabling measurement and optimization of post-install actions such as purchases or sign-ups.

Leveraging Multi-Touch Attribution with Adjust

Adjust’s multi-touch attribution provides a holistic view of the customer journey, attributing credit to all touchpoints that lead to conversion. This feature helps:

• Identify the impact of each channel on user acquisition.
• Allocate budgets effectively to the highest-performing channels.
• Target high-value users through refined strategies.

Best Practices for Adjust Integration

To make the most of Adjust’s capabilities, follow these best practices:

1. Consistency in Data Sharing: Use uniform naming conventions and data-sharing settings across platforms for seamless reporting and analysis.
2. Regular Syncing and Updates: Ensure that your Adjust setup is regularly synced with updates from ad platforms to maintain attribution accuracy.
3. Continuous Monitoring and Optimization: Use real-time data from Adjust to track performance, identify underperforming campaigns, and make data-driven decisions.

Conclusion

Integrating Adjust with major ad platforms like Meta, Google Ads, Apple Search Ads, and X Ads is a vital step for optimizing mobile app marketing campaigns. By following this guide, you can ensure precise tracking, gain actionable insights, and significantly improve campaign performance. With advanced features like multi-touch attribution and fraud prevention, Adjust equips you with the tools needed to refine your strategy, maximize ROI, and achieve long-term success in the competitive mobile app landscape.