Case Study
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Scaling Success—How an AI Fitness App Achieved 8.54 ROAS

+2.58

ROAS in 3 Months

+8.54

ROAS in 6 Months

$37.31

Average User LTV

The Challenge

Our new client, an AI-powered fitness app on the Apple iOS store, was struggling to make a breakthrough. Despite offering innovative features, they were facing major obstacles in attracting users and seeing positive returns from their advertising efforts. They had invested in ads across various platforms, but the results weren’t enough to fuel the app’s growth.

Here’s what they were up against:

  • High Acquisition Costs: Ads on multiple platforms were burning through the budget, with high costs per acquisition but low returns.
  • Poor ROAS (Return on Ad Spend): They were spending more on ads than they were making, hindering their ability to scale.
  • Unrealized User Lifetime Value (LTV): There were untapped opportunities to increase subscriber value and long-term revenue.
The Precision Growth Framework

Our Solution

We stepped in and implemented our Precision Growth Framework—a proven 3-step strategy to simplify, optimize, and iterate marketing efforts, with the goal of driving measurable results.

  1. Simplify:
    First, we stripped down the marketing strategy to focus on the essentials.
    • Clear Value Proposition: We honed the app’s message to directly speak to their audience’s needs, making it clear and compelling.
    • Focused Ad Spend: Instead of spreading the budget thin, we concentrated a $3,000 ad spend on Meta (Facebook and Instagram), the platforms most relevant to their target audience.
    • App Store Optimization (ASO): We enhanced their App Store presence by optimizing keywords, improving descriptions, and creating visuals that grabbed attention.
    • New Visuals: Redesigned app icons and preview screens showcased the app's standout features, converting more visitors into users.
  2. Optimize:
    With the foundation in place, we started refining the strategy.
    • Ad Creative Testing: We experimented with different ad formats, including user-generated content (UGC), and tested various calls-to-action to see what resonated best with the audience.
    • Targeting Adjustments: Using demographic and behavioral data, we fine-tuned the targeting to focus on high-value users, increasing LTV and subscription revenue.
    • App Store A/B Testing: We ran A/B tests on app store visuals to find the highest converting icons and preview screens, continually optimizing for better results.
  3. Iterate:
    Finally, we kept improving as we went.
    • Scaling Positive ROAS: Once we found a winning combination of ads, copy, and targeting, we scaled it up while continuing to fine-tune the details.
    • Continuous Testing: We kept testing new content and strategies to further reduce customer acquisition costs and increase profitability.
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Results

In just three months, the results were undeniable:

  • Revenue Per Subscriber: $13.51
  • Cost Per Subscriber (CPS): $5.24
  • ROAS: 2.58 (Every $1 spent returned $2.58)

After six months of optimization, things got even better:

  • Subscriber LTV: $37.31
  • Cost Per Subscriber (CPS): $4.37
  • Long-Term ROAS: 8.54 (Every $1 spent returned $8.54)
"Working with Strataigize completely transformed our app's growth trajectory. Their strategic approach not only boosted our ROAS to 8.54 but also lowered our acquisition costs and increased user lifetime value. We couldn't be more thrilled with the results!"
Founder & CEO
AI Fitness App

Conclusion

Our Precision Growth Framework turned this fitness app’s marketing strategy around. Within three months, they saw significant gains in return on ad spend (ROAS), and after six months, they were scaling with a long-term ROAS of 8.54—an impressive transformation that proves the power of focusing, optimizing, and iterating.

Note: We've signed an NDA with this client, ensuring their confidentiality. However, we have permission to share this case study to showcase the strategies and results achieved.

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